2 Slice Stainless Steel Toaster, whall Toaster Best Rated Prime - 6 Bread Shade Settings, Bagel/Defrost/Cancel Function, 1.5in Extra Wide Slots, Removable Crumb Tray, Toast Evenly and Quickly for Various Bread Types (850W, Black): Kitchen & Dining
2 Slice Stainless Steel Toaster, whall Toaster Best Rated Prime - 6 Bread Shade Settings, Bagel/Defrost/Cancel Function, 1.5in Extra Wide Slots, Removable Crumb Tray, Toast Evenly and Quickly for Various Bread Types (850W, Black): Kitchen & Dining
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Issues with the product that customers have been complaining about:
1. Durability and reliability: Many customers experienced issues with the toaster failing or breaking after a certain period of use. One customer mentioned that their first toaster stopped working, but the company sent them a replacement that has been working fine. Another customer mentioned that their previous model lasted only 2 years before the lever would no longer stay down.
2. Design flaws: Some customers mentioned design flaws, such as the toaster being lightweight in the front, causing it to fall forward when the lever is pushed down too hard. Another customer mentioned that the stainless steel surface easily gets fingerprints and requires constant wiping to maintain a uniform surface.
3. Pricing: One customer expressed dissatisfaction with the high price of the toaster, questioning why it is priced at $140.
4. Lack of features/options: While most customers were satisfied with the toaster's performance and even browning, some mentioned the lack of specific features or options. One customer suggested that a whole grain lower sugar content bread would require a slightly higher setting for optimal browning.
Comprehensive Plan for Improvement:
1. Enhancing durability and reliability:
- Conduct a thorough analysis of the main causes of product failures and malfunctions.
- Evaluate and improve the quality of components and materials used in the toaster.
- Implement stringent quality control measures to ensure consistent and reliable performance.
- Increase the warranty period to inspire customer confidence in the product's durability.
2. Addressing design flaws:
- Increase the weight distribution of the toaster to prevent it from falling forward when the lever is pushed down.
- Explore options for surface materials that are more resistant to fingerprints and require less frequent cleaning.
- Incorporate user-friendly design elements that make the toaster easier to clean and maintain.
3. Addressing pricing concerns:
- Conduct a comparative analysis of the toaster's price in relation to competitors with similar features and quality.
- If necessary, adjust the pricing strategy to make it more competitive or provide additional value through bundle offers or extended warranties.
4. Adding features/options:
- Consider incorporating additional settings or features to cater to specific user preferences, such as a setting for toasting whole grain bread or a wider range of browning options.
- Gather customer feedback on desired features and perform market research to identify potential enhancements to the toaster's functionality.
By addressing these issues, making improvements in the manufacturing process, and considering customer feedback, the company can enhance the overall quality and customer satisfaction with the product.
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