L'Oréal Paris Elvive Extraordinary Oil Deep Nourishing Treatment, 3.4 fl. oz. (Packaging May Vary): Beauty
L'Oréal Paris Elvive Extraordinary Oil Deep Nourishing Treatment, 3.4 fl. oz. (Packaging May Vary): Beauty
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1. Scent: Some customers have mentioned that the product has a strong, overly sweet, and cloying scent. They dislike scented products, and this particular scent is especially bothersome to them.
2. Availability: Many customers have mentioned that it is becoming increasingly difficult to find the product, and in some cases, it is no longer being manufactured. This has resulted in customers having to search for alternative options or buy multiple bottles when they do find it.
3. Confusing packaging: Some customers have expressed frustration with the packaging of the product. They mention that the bottle colors and the introduction of new words on the packaging can be confusing and make it difficult to differentiate between different variations of the product.
4. Price increase: One customer has mentioned that they find it ridiculous that the price of the product has increased significantly as it gained popularity. They feel that the company is taking advantage of its success by raising the price.
Plan to address and fix these issues in the manufacturing process:
1. Scent: Offer unscented or lightly scented variants of the product to cater to customers who prefer products without strong fragrances. Conduct market research to understand the preferences of different customer segments in terms of scented and unscented options.
2. Availability: Ensure that the product is consistently available in the market by maintaining a steady supply. Evaluate the demand for the product and adjust manufacturing quantities accordingly. Communicate with retailers and distributors to ensure proper stocking and availability.
3. Clear packaging: Simplify the packaging design to make it easier for customers to identify different variations of the product. Use distinct colors or labels for each variant, ensuring that they are easily distinguishable. Avoid unnecessary changes in packaging for existing products to prevent confusion.
4. Price stability: Avoid significant price increases to maintain customer loyalty and trust. Conduct market analysis to determine a fair and competitive price for the product based on production costs and market demand. Regularly review and adjust pricing strategies to ensure that the product remains affordable for customers.
5. Customer feedback and communication: Establish a feedback mechanism to actively listen to customer suggestions and concerns. This will help identify any emerging issues with the product and inform improvement efforts. Provide clear and transparent communication regarding product availability, changes in packaging, and pricing to avoid customer confusion.
Overall, addressing these issues and implementing the suggested improvements will help enhance the customer experience, increase customer satisfaction, and maintain a loyal customer base.
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