Moroccan Gold Series Treatment Mask – Deep Hydrating Argan Oil Hair Mask for Dry, Damaged, Color Treated and Curly Hair Enriched with Keratin – Sulfate Free Natural Hair Repair Treatment, 8.45oz: Beauty
Moroccan Gold Series Treatment Mask – Deep Hydrating Argan Oil Hair Mask for Dry, Damaged, Color Treated and Curly Hair Enriched with Keratin – Sulfate Free Natural Hair Repair Treatment, 8.45oz: Beauty
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Issues with the product that customers have been complaining about:
1. High price: Some customers feel that the product is expensive and question whether it is worth the $50 price tag.
2. Quantity required: Few customers mention that they need to use a large amount of the conditioner per wash, which may result in quicker depletion of the product.
3. Limited improvement in hair damage: A couple of customers note that while the conditioner helps with detangling and manageability, they have not observed significant improvement in overall hair damage.
4. Ineffectiveness of spray-in conditioner: One customer finds the spray-in conditioner from the same brand to be worthless.
5. Scent: While not a major concern, a few customers mention that they are not fond of the conditioner's scent, describing it as reminiscent of men's deodorant.
Plan to address and fix these issues in the manufacturing process:
1. Price optimization: Conduct a cost analysis of the manufacturing process and explore ways to reduce production costs without compromising on quality. This could include sourcing more economical raw materials, optimizing packaging, or negotiating better deals with suppliers.
2. Concentrated formula: Develop a more concentrated formula that requires a smaller amount of product per wash. This will not only enhance the longevity of the product but also address customers' concerns about quantity required.
3. Enhanced hair damage repair: Invest in research and development to improve the formulation and ingredients of the conditioner, specifically targeting hair damage repair. Collaborate with experts to identify innovative ingredients or technologies that can provide visible results in terms of hair health and damage reduction.
4. Revamp spray-in conditioner: Evaluate and reformulate the spray-in conditioner to make it more effective and complementary to the regular conditioner. Address the issues mentioned by customers and conduct thorough testing to ensure its efficacy before relaunching the product.
5. Scent selection: Conduct market research to understand customer preferences regarding scents, particularly for hair care products. Utilize this information to develop a more universally appealing scent profile for the conditioner, ensuring it aligns with customer expectations and enhances the overall user experience.
By implementing these improvements, the manufacturer can address customer concerns, enhance the product's value proposition, and improve overall customer satisfaction.
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