kai Perfume Oil, 0.12 Ounce: Luxury Beauty
kai Perfume Oil, 0.12 Ounce: Luxury Beauty
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1. Price: Several customers mentioned that the product is expensive for its size, suggesting that the cost does not match the quantity they receive.
2. Scent Comparison: Some customers felt that the scent of the product was not unique or special. They compared it to generic gardenia perfumes or mentioned other scents they preferred, such as anais anais.
3. Longevity: One customer expressed disappointment in the fragrance evaporating quickly on them, suggesting that the longevity of the scent is not satisfactory.
4. Application: Although one customer mentioned that a tiny dab of the perfume is sufficient, others did not provide clear instructions on how to use it properly, leading to potential issues with over-application.
5. Availability of Other Products: A customer mentioned that they would have preferred a lotion and bath gel in addition to the perfume, implying that the lack of product variety is a drawback.
Plan for Improvement:
1. Price: Develop a cost-effective strategy by offering larger sizes or value packs to address customers' concerns about the high price for the amount of product received.
2. Scent Enhancement: Introduce a unique and special scent by researching and implementing new fragrance compositions that will differentiate the product from generic gardenia perfumes. Conduct market research and customer surveys to identify scent preferences and adjust the formula accordingly.
3. Longevity Improvement: Work on enhancing the longevity of the fragrance by using innovative techniques and ingredients. Test different formulations and make adjustments to ensure that the scent remains on the skin for an extended period.
4. Clear Application Guidelines: Provide clear and detailed instructions on proper application to prevent over-application and ensure customers get the best experience with the perfume. This could include recommendations on pulse points and the amount of product to use per application.
5. Product Variety: Expand the product line to include additional items such as lotions and bath gels to satisfy customers who prefer more extensive skincare routines. Consider offering bundles or gift sets that include multiple products to cater to different customer preferences and increase customer satisfaction.
6. Packaging Innovation: Explore options for packaging that preserve the fragrance and increase the shelf life of the product. This could include using air-tight containers, UV protection materials, or even alternative packaging formats such as roll-on applicators or solid perfumes.
7. Marketing and Education: Enhance marketing efforts by highlighting the unique qualities and benefits of the perfume, such as the use of essential oils and lack of chemicals or irritants. Additionally, educate customers on the proper usage, application, and potential benefits of the product through informative and engaging materials such as tutorials, blog posts, or social media content.
By addressing these issues and implementing the suggested improvements, the product can enhance customer satisfaction, differentiate itself in the market, and potentially increase sales.
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885241898452
885250601647
755167063756
885597090463
429569747063
881673413287
012131333384
880135987632
88526501954
0885241898452
0885597090463
0429569747063
8854851526699
0885265019543
0885510584659
0887283962573
0885435699582
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