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Wholesale Advil Pain Reliever and Fever Reducer, Pain Relief Medicine with Ibuprofen 200mg for Headache, Backache, Menstrual Pain and Joint Pain Relief - 50x2 Coated Tablets
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1. Inconvenient packaging for daily use:
- Customers have reported that the individually sealed pouches can be cumbersome for daily use and make it difficult to access the pills quickly, especially when needed in a hurry.
- The packaging may not be environmentally friendly due to the excess waste created by the individual pouches.
2. Price point may be too high for some customers:
- Some customers have mentioned that while the product is effective, they find the price to be on the higher side compared to other similar products on the market.
- Price sensitivity may hinder repeat purchases or deter potential customers from trying the product.
3. Limited product usage scenarios:
- The product seems to be predominantly used for events, travel, and gifting purposes. Customers have not widely mentioned using it for daily, at-home relief.
- Lack of versatility in product usage may limit the target market for the product.
Plan for improvement:
1. Redesign packaging for increased convenience:
- Consider packaging the pills in a container with a flip-top lid for easier access and storage.
- Explore sustainable packaging options to reduce environmental impact and appeal to eco-conscious consumers.
2. Adjust pricing strategy:
- Conduct a market analysis to determine competitive pricing and adjust the price point of the product accordingly.
- Offer discounts or promotions to entice customers and make the product more accessible.
3. Promote diverse product usage:
- Create marketing campaigns highlighting the various ways the product can be used beyond events and travel.
- Encourage customers to share their everyday use experiences to showcase the versatility of the product.
By addressing these issues and implementing the proposed plan for improvement, the product can enhance its appeal to a wider range of customers and improve overall satisfaction and sales.