Wholesale BOSS Coffee by Suntory - Japanese Flash Brew Coffee with Milk, 8oz 12 Pack, Imported from Japan, Au Lait, Espresso Doubleshot, Ready to Drink, Contains Milk, No Gluten
Wholesale BOSS Coffee by Suntory - Japanese Flash Brew Coffee with Milk, 8oz 12 Pack, Imported from Japan, Au Lait, Espresso Doubleshot, Ready to Drink, Contains Milk, No Gluten
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Issues with the Product:
1. Limited Availability: Customers have expressed concerns about the limited availability of the product in the US, potentially leading to price increases due to government regulations.
2. High Price Point: Multiple customers have complained about the high cost of the product, making it less accessible to consumers who enjoy it.
3. Sweetness Level: Some customers find the Café au lait flavor to be very sweet, which may not appeal to all consumers.
4. Packaging Issues: Some customers have reported receiving dented cans, which could be attributed to packaging or shipping problems.
Plan for Improvement:
1. Increase Availability: Work on expanding distribution channels to make the product more readily available in the US market to prevent potential price increases.
2. Price Adjustment: Consider adjusting the pricing strategy to make the product more affordable for consumers while maintaining profitability.
3. Flavor Options: Explore offering a variety of flavors with different sweetness levels to cater to a wider range of preferences.
4. Quality Packaging: Ensure that the product is well-packaged with protective materials to prevent damage during shipping, possibly consider using reinforced packaging or additional cushioning materials.
By addressing these issues and implementing the suggested improvements, the product can enhance customer satisfaction, increase market share, and ultimately drive sales growth.
