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Wholesale Beauty Pie Superluminous Under-Eye Genius (Light/Medium) To Tackle Dark Circles & Discoloration
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1. Limited Shade Range: Some customers mentioned that they needed a darker shade to cover their dark circles without a grey/blue effect. This indicates that the product may have a limited shade range, which can be a problem for customers with different skin tones.
2. Higher Price: One customer mentioned that the product was priced higher compared to other concealers they have tried. This could potentially be a barrier for some customers who are price-sensitive.
3. Quality Control Issues: One customer received a product with fingerprints in it, indicating a lack of quality control in the manufacturing process. This can lead to customer dissatisfaction and a negative overall experience.
4. Glittery Finish: One customer mentioned that the product gave a glittery shine, which may not be suitable for everyone and could be a preference issue for customers looking for a more matte finish.
5. Limited Wear Time: Some customers did not mention the longevity of the product, indicating that it may not last throughout the day for some users.
Plan for Improvement:
1. Expand Shade Range: To address the issue of limited shade range, the manufacturing process should involve creating a more diverse range of shades to cater to customers with different skin tones. This can help improve the inclusivity of the product.
2. Competitive Pricing Strategy: To address concerns about the higher price point, the manufacturer can explore cost-saving measures in the production process to offer the product at a more competitive price while maintaining quality.
3. Strengthen Quality Control: Implement strict quality control measures in the manufacturing process to ensure that all products are in pristine condition before being shipped to customers. This can help prevent issues like fingerprints or other defects in the products.
4. Offer Matte Finish Option: Consider developing a matte finish version of the product for customers who prefer a non-glittery look. This can expand the product range and cater to a wider customer base.
5. Improve Longevity: Conduct product testing to enhance the longevity of the product, ensuring that it stays in place throughout the day. This can improve customer satisfaction and the overall performance of the product.
By implementing these improvements in the manufacturing process, the product can address the issues highlighted by customers and enhance overall customer satisfaction and experience.