







Wholesale Beauty Pie Superluminous Under-Eye Genius (Medium/Deep) To Tackle Dark Circles & Discoloration
Wholesale Beauty Pie Superluminous Under-Eye Genius (Medium/Deep) To Tackle Dark Circles & Discoloration
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1. Product effectiveness: Customers have highlighted the effectiveness of the under eye concealer in minimizing dark circles and tear trough discoloration. They appreciate the light reflective properties of the product that combat shadows and provide a natural look. However, some customers mentioned that the product is too orange for their skin tone, indicating a mismatch in shade range.
2. Pricing: Some customers mentioned that the product is priced higher compared to other similar products they have tried, which could be a drawback for price-conscious consumers.
3. Quality control: There were complaints about receiving products with finger prints already in them, indicating a lack of quality control in the manufacturing process. Customers expect a pristine product when making a purchase.
4. User experience: While some customers praised the product for its luminous and long-lasting finish, others mentioned that it provided a glittery shine that they did not prefer. This indicates a difference in user preferences and expectations.
Plan for Improvement:
1. Shade range: To address the issue of the product being too orange for some skin tones, the manufacturing process should include a wider range of shades to cater to different skin tones and undertones. This will allow customers to find the perfect match for their complexion.
2. Pricing strategy: To address concerns about the higher price point, the company can consider offering promotions, discounts, or bundle deals to make the product more accessible to price-sensitive customers. Conducting market research to understand competitive pricing can also help in adjusting the pricing strategy.
3. Quality control: Implement a stringent quality control process to ensure that all products are inspected thoroughly before being shipped to customers. This will help in reducing the chances of receiving products with defects or finger prints, leading to increased customer satisfaction.
4. Product formulation: Consider reformulating the product to address the feedback regarding the glittery shine that some customers did not prefer. Providing options for different finishes (e.g., matte, satin, luminous) can cater to a wider range of customer preferences and improve overall satisfaction.
By addressing these issues and implementing the proposed plan for improvement, the company can enhance the product offering, improve customer satisfaction, and ultimately boost sales and loyalty among a diverse customer base.