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Wholesale Bounty Quick-Size Paper Towels, White, 12 Family Triple Rolls = 36 Regular Rolls White 140 sheet (Pack of 12)
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1. Rough texture: Some customers mentioned that they dislike the rough feel of the Bounty Paper Towels compared to cloth-like brands, making them less comfortable to use.
2. Expensive: Although some customers mention that these paper towels are a great value for the money, others find them surprisingly expensive compared to other options available in the supermarket.
3. Preference for cloth-like brands: Some customers prefer cloth-like paper towels over Bounty due to their texture and user experience.
4. Absorbency: While most customers praise the absorbent quality of Bounty Paper Towels, one customer mentioned that they absorb quickly but still dislike the rough texture.
5. Size and tearability: Some customers appreciate the size of the rolls and the ability to tear them into smaller sections for different tasks. However, others find them too small for their preference.
Plan for Improvement:
1. Texture improvement: To address the issue of the rough feel of the paper towels, the manufacturing process can be adjusted to create a softer texture that is more comparable to cloth-like brands. This can involve using different materials or treatments during production.
2. Pricing strategy: To tackle the concern over the cost of the paper towels, a review of the pricing strategy can be conducted to ensure that customers are getting good value for their money. This may involve exploring cost-saving measures in production or adjusting pricing to be more competitive.
3. Product diversification: In response to customers' preference for cloth-like brands, a new line of paper towels with a softer texture can be developed to cater to this segment of the market. This can offer customers more options based on their personal preferences.
4. Enhancing absorbency: While Bounty Paper Towels are generally praised for their absorbency, efforts can still be made to improve the user experience by possibly enhancing the absorbent qualities without compromising comfort.
5. Size optimization: Taking into account feedback on the size of the paper towel rolls, adjustments can be made to offer larger roll sizes or different options to cater to varying preferences.
By implementing these improvements in the manufacturing process, Bounty Paper Towels can address the issues raised by customers in the reviews and enhance overall customer satisfaction.