Cetaphil Gentle Skin Cleansing Cloths, 25 sheets (Pack of 4): Beauty
Cetaphil Gentle Skin Cleansing Cloths, 25 sheets (Pack of 4): Beauty
Amazon Price
$33.30
Amazon Best Sellers Rank
#223306
#849
30 Day Sales
438
Ebay Price
$46.19
Ebay Best Sellers Rank
30 Day Sales
3
30 Day Revenue
$154.44
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Analysis of Customer Reviews:
1. Issue: Unsuitable for sensitive skin
- Several customers mentioned that the wipes were not suitable for their sensitive skin. They experienced redness and irritation after using the product.
- The wipes were not gentle enough for individuals with sensitive skin, causing discomfort and potentially worsening skin conditions.
Plan for Improvement:
- Develop a new formula specifically designed for sensitive skin. This should include gentle ingredients that soothe and moisturize the skin, without causing irritation.
- Conduct rigorous testing on individuals with sensitive skin to ensure that the product is safe and effective for this target market.
- Clearly label the packaging to indicate that the wipes are suitable for sensitive skin, helping customers make informed decisions.
2. Issue: Drying sensation
- Some customers reported that the wipes had a drying effect on their skin. The lack of emollients in the formula seemed to contribute to this issue, leaving the skin feeling tight and uncomfortable.
Plan for Improvement:
- Improve the formulation of the wipes by adding moisturizing ingredients that can hydrate and nourish the skin.
- Conduct thorough testing to ensure that the wipes provide a refreshing and moisturizing experience, rather than leaving the skin dry and uncomfortable.
- Highlight the improved moisturizing properties on the packaging to attract customers who are looking for hydrating facial wipes.
3. Issue: Inefficient makeup removal
- Customers mentioned that the wipes did not effectively remove makeup, requiring additional pressure and effort to achieve a clean face.
- This issue left customers feeling unsatisfied with the product's performance as a makeup remover.
Plan for Improvement:
- Enhance the cleansing power of the wipes by formulating them with ingredients that can effectively dissolve and remove makeup.
- Test the wipes on different types of makeup to ensure their efficacy across a range of products (e.g., waterproof mascara, long-wearing foundation).
- Clearly state on the packaging that the wipes are specifically designed for makeup removal, addressing the needs and expectations of customers in this regard.
4. Issue: Uneven sheet sizing and quick drying out
- Customers noticed inconsistencies in the sizing of the wipes within the same pack, leading to wastage of product.
- Additionally, the wipes were reported to dry out quickly, reducing their usability and value for money.
Plan for Improvement:
- Implement strict quality control measures to ensure that the sheets within each pack have uniform sizing and meet the expected standard.
- Improve the packaging to provide better protection against air and moisture, preventing the wipes from drying out prematurely.
- Include a resealable closure or individual packaging for each wipe to maintain freshness and extend the product's shelf life.
Overall, by addressing these issues and implementing the proposed plans for improvement, the product can better meet customer expectations, particularly for those with sensitive skin and specific makeup removal needs.
See more
1. Issue: Unsuitable for sensitive skin
- Several customers mentioned that the wipes were not suitable for their sensitive skin. They experienced redness and irritation after using the product.
- The wipes were not gentle enough for individuals with sensitive skin, causing discomfort and potentially worsening skin conditions.
Plan for Improvement:
- Develop a new formula specifically designed for sensitive skin. This should include gentle ingredients that soothe and moisturize the skin, without causing irritation.
- Conduct rigorous testing on individuals with sensitive skin to ensure that the product is safe and effective for this target market.
- Clearly label the packaging to indicate that the wipes are suitable for sensitive skin, helping customers make informed decisions.
2. Issue: Drying sensation
- Some customers reported that the wipes had a drying effect on their skin. The lack of emollients in the formula seemed to contribute to this issue, leaving the skin feeling tight and uncomfortable.
Plan for Improvement:
- Improve the formulation of the wipes by adding moisturizing ingredients that can hydrate and nourish the skin.
- Conduct thorough testing to ensure that the wipes provide a refreshing and moisturizing experience, rather than leaving the skin dry and uncomfortable.
- Highlight the improved moisturizing properties on the packaging to attract customers who are looking for hydrating facial wipes.
3. Issue: Inefficient makeup removal
- Customers mentioned that the wipes did not effectively remove makeup, requiring additional pressure and effort to achieve a clean face.
- This issue left customers feeling unsatisfied with the product's performance as a makeup remover.
Plan for Improvement:
- Enhance the cleansing power of the wipes by formulating them with ingredients that can effectively dissolve and remove makeup.
- Test the wipes on different types of makeup to ensure their efficacy across a range of products (e.g., waterproof mascara, long-wearing foundation).
- Clearly state on the packaging that the wipes are specifically designed for makeup removal, addressing the needs and expectations of customers in this regard.
4. Issue: Uneven sheet sizing and quick drying out
- Customers noticed inconsistencies in the sizing of the wipes within the same pack, leading to wastage of product.
- Additionally, the wipes were reported to dry out quickly, reducing their usability and value for money.
Plan for Improvement:
- Implement strict quality control measures to ensure that the sheets within each pack have uniform sizing and meet the expected standard.
- Improve the packaging to provide better protection against air and moisture, preventing the wipes from drying out prematurely.
- Include a resealable closure or individual packaging for each wipe to maintain freshness and extend the product's shelf life.
Overall, by addressing these issues and implementing the proposed plans for improvement, the product can better meet customer expectations, particularly for those with sensitive skin and specific makeup removal needs.
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Item details
AID
AID2V3J91001
UPC
302993599340
ASIN
B01IAFK95W
EAN
0302993599340
Model
302993934059-4a
Size
25 Count (Pack of 4)
Brand
Cetaphil
Weight
1 kg
Customer reviews
Top positive review
Amazon Customer
Goodto have
Big Dig
These facial wash wipes are perfect for sensitive skin
darlene t.
skin redness and sensitivity
TwinMom
Consistently Inconsistent
Paul E. Logan
Awesome
Molly Gonzalez
I love these Cetaphill wipes!
Adrienne
Works
spratt
Love these. Use them nearly everyday in the afternoons ...
James B. Raper
Just as advertised
Leslie Thomas
Fabulous for Face
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