










Wholesale Charmin Ultra Strong Toilet Paper, 6 Mega Rolls = 24 Regular Rolls Mega 220 sheet (Pack of 6)
Wholesale Charmin Ultra Strong Toilet Paper, 6 Mega Rolls = 24 Regular Rolls Mega 220 sheet (Pack of 6)
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1. Quality decline of previous toilet paper product
2. Price perception
3. Durability concerns with other brands
4. Positive feedback on comfort and softness
5. Value for money
6. Difficulty in breaking down the cardboard roll
7. Absorbency and cleaning capabilities
8. Preference for the middle ground of softness and strength
Plan for Improvement:
1. Address Quality Decline:
- Conduct market research to understand the reasons for the decline in quality of the previous toilet paper product and ensure that Charmin maintains consistent quality standards.
- Invest in quality control measures during the manufacturing process to guarantee the durability and softness of the product.
2. Price Perception:
- Communicate the value proposition of Charmin in terms of quality, durability, and comfort to justify the slightly higher price point compared to other brands.
- Offer promotions or discounts to attract price-conscious consumers and demonstrate the value for money offered by Charmin.
3. Durability Concerns:
- Highlight the durability of Charmin toilet paper in marketing and advertising campaigns to reassure customers about its strength and reliability.
- Seek customer feedback regularly to identify any potential durability issues and address them promptly.
4. Comfort and Softness:
- Continue to prioritize comfort and softness in product development to meet customer expectations.
- Consider introducing new technologies or materials to enhance the softness and comfort of Charmin toilet paper.
5. Value for Money:
- Emphasize the long-lasting quality of Charmin toilet paper to showcase its value for money proposition.
- Compare the cost per use of Charmin with competitor brands to demonstrate its cost-effectiveness in the long run.
6. Improve Cardboard Roll Breakdown:
- Explore alternative materials or designs for the cardboard roll to make it easier to break down after use.
- Conduct consumer testing to determine the most user-friendly cardboard roll option for Charmin toilet paper.
7. Absorbency and Cleaning Capabilities:
- Continuously improve the absorbency and cleaning properties of Charmin toilet paper through product innovation and development.
- Incorporate customer feedback on absorbency and cleaning performance to enhance the overall user experience.
8. Middle Ground of Softness and Strength:
- Maintain the balance between softness and strength in Charmin toilet paper to appeal to a wide range of preferences.
- Educate consumers about the benefits of a middle ground option to ensure they understand and appreciate the value of Charmin Ultra Soft.