








Wholesale Coleman Classic Series Insulated Portable Cooler, Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days, 52/70/120/150 Quart 52qt Rock Grey
Wholesale Coleman Classic Series Insulated Portable Cooler, Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days, 52/70/120/150 Quart 52qt Rock Grey
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1. Leakage: One customer mentioned that their old cooler was leaking, leading them to purchase this cooler. This indicates that the previous cooler had a leakage issue, which affected the performance of the cooler.
2. Lack of wheels: Another customer mentioned that the cooler does not have wheels, which makes it difficult to move around. This could be a design flaw that affects the usability and convenience of the product.
3. Lack of marked measurements: A customer expressed a desire for the cooler to have inches marked off at the top for measuring fish. This suggests a lack of specific features that could enhance the functionality of the product.
4. Friction-fit lid: One customer mentioned that the friction fit lid to keep it closed is not good. This indicates that there might be issues with the lid mechanism, affecting the overall performance of the cooler.
Plan to address and fix these issues:
1. Leak-proof design: Implement a more robust and leak-proof design in the manufacturing process to ensure that the cooler does not leak. This could involve using high-quality materials and sealants to prevent any leaks.
2. Addition of wheels: Add durable wheels to the cooler to improve portability and ease of transportation. This could make it easier for customers to move the cooler from their car to the campsite or picnic area.
3. Marked measurements: Include marked measurements on the cooler to enhance its functionality and versatility. This could be useful for customers who need to measure items such as fish or other food items.
4. Improved lid mechanism: Enhance the lid mechanism to ensure a secure and reliable closure. This could involve using better quality latches or seals to prevent any issues with keeping the cooler closed.
By implementing these improvements in the manufacturing process, the company can address the issues highlighted in the customer reviews and deliver a better product that meets the needs and expectations of their customers.