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Wholesale EMME Cotton Throw Blanket Large 50"x70" Gifts for Women 100% Muslin for Couch Breathable Gauze All Season Soft and Lightweight Pre-Washed (Light Tan) Large Throw 01 - Light Tan
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1. Lack of thickness: Some customers found the blanket to be thinner than expected, comparing it to a muslin baby blanket. This may lead to the perception of a lack of value for the price paid.
2. Color discrepancies: There were complaints about the color of the blanket not matching the listing photos accurately. For example, a light tan blanket was darker in reality than depicted in the photos.
3. Price: Some customers felt that the price of the blanket was a bit steep for the perceived thinness of the product.
4. Sizing: While some customers were satisfied with the sizing of the blanket they purchased, others mentioned that they would have preferred a larger size for more coverage on their bed.
5. Synthetic material alternatives: Customers mentioned that they found 100% cotton blankets to be pricey compared to blankets made from synthetic materials, which may deter some potential buyers.
6. Coolness: While some customers appreciated the breathability of the blanket, others mentioned that it did not feel cool to the touch, which could be a drawback for hot sleepers looking for a cooling effect.
Plan for improvement in the manufacturing process:
1. Thickness and quality: Increase the thickness of the blanket to provide a more substantial feel and improve the perceived value for customers.
2. Color accuracy: Ensure that the color of the blanket matches the listing photos accurately to avoid customer disappointment upon receiving the product.
3. Price point: Reevaluate the pricing strategy to ensure that customers feel they are getting good value for the cost of the blanket.
4. Sizing options: Consider offering a wider range of sizes to accommodate different bed sizes and preferences for an oversized drape.
5. Material options: Explore the possibility of offering blankets made from a mix of materials that provide a cooling effect for hot sleepers.
6. Coolness factor: Work on enhancing the coolness of the blanket to cater to customers specifically looking for a cooling experience during warmer months.