








Wholesale Ensure Plus Strawberry Nutrition Shake, Meal Replacement Shake, 24 Pack
Wholesale Ensure Plus Strawberry Nutrition Shake, Meal Replacement Shake, 24 Pack
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1. Price Increase: Some customers mentioned that the price of the product has increased, which they find disappointing.
2. Taste Preference: Some customers expressed their preference for certain flavors over others, such as vanilla being more liked than strawberry.
3. Packaging Issues: There were complaints about cracked bottles, making the product unsafe to consume.
Comprehensive Plan for Improvement:
1. Address Price Concerns:
- Conduct a market analysis to understand the price points of similar products in the market.
- Explore ways to reduce production costs without compromising product quality to potentially lower the retail price.
2. Flavor Improvement:
- Conduct a survey or focus group to gather feedback on flavor preferences of customers.
- Consider developing new flavors or enhancing existing ones based on customer feedback.
3. Packaging Quality Assurance:
- Review the current packaging process to identify the cause of bottles being cracked during transportation.
- Implement additional quality control measures to ensure all bottles are intact before being shipped.
4. Customer Experience Improvement:
- Implement a system for customers to easily report and exchange damaged products for a new one.
- Provide better customer service to address any issues promptly and effectively.
By addressing these issues, the product can improve customer satisfaction, increase sales, and maintain a positive brand image in the market.