







Wholesale Hero Cosmetics Force Shield Superlight Sunscreen SPF 30 - Everyday SPF 30 for Acne-Prone Skin with Zinc Oxide, Green Surge, and Extremolytes - Fragrance Free and Reef Safe (50 ml)
Wholesale Hero Cosmetics Force Shield Superlight Sunscreen SPF 30 - Everyday SPF 30 for Acne-Prone Skin with Zinc Oxide, Green Surge, and Extremolytes - Fragrance Free and Reef Safe (50 ml)
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1. Product Not SPF 50: Some customers mentioned that they wished the product had a higher SPF rating, specifically SPF 50, as opposed to the SPF 30 it currently offers.
2. Potential Pilling: There were mentions of the sunscreen pilling if rubbed too much after drying, which can be an inconvenience for users, especially when layering makeup over it.
3. Price Point: Several customers felt that the product was slightly expensive and wished it was more affordable.
4. Green Tint Not Effective: A few customers noted that the green tint meant to mask redness did not effectively reduce the redness on their face as advertised.
5. Packaging Concerns: Customers expressed dissatisfaction with the plastic packaging of the product, which they found wasteful and difficult to extract all the product from.
Comprehensive Plan for Improvement:
1. SPF 50 Option: Consider introducing a version of the product with SPF 50 to cater to customers who prefer higher sun protection. This can be marketed as an advanced formula for those with specific sun protection needs.
2. Anti-Pilling Formula: Work on improving the formulation to minimize the pilling effect when the sunscreen is rubbed too much. This can involve adjusting the ingredients or application method to ensure a smoother finish.
3. Price Adjustment: Evaluate the pricing strategy and consider adjusting the price slightly to make the product more accessible to a wider range of customers.
4. Enhancement of Green Tint: Enhance the green tint feature to effectively reduce redness on the face, ensuring that it provides the desired color correction benefits for all users.
5. Sustainable Packaging: Explore more sustainable packaging options, such as switching to a pressure dispenser or using recyclable materials, to address customers' concerns about wasteful plastic packaging.
By addressing these key issues through product improvements and adjustments in manufacturing processes, the company can enhance the overall customer experience and satisfaction with the sunscreen product.