LilySilk Pure 100 Silk Durag for Men Black Extra Long Tail Wide Straps for 360,540 and 720 Waves, Silk Wave Cap: Clothing
LilySilk Pure 100 Silk Durag for Men Black Extra Long Tail Wide Straps for 360,540 and 720 Waves, Silk Wave Cap: Clothing
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1. Short tie strings: Customers have mentioned that the tie strings of the Durag are too short, even after the company claimed to have lengthened them. This makes it difficult for customers to tie the Durag in their preferred style, particularly for those who wrap it from back to front like traditionally done. The short tie strings are a major inconvenience for customers and indicate a lack of understanding of their customers' cultural preferences.
2. Small size: Several customers have mentioned that the Durag runs small and is not suitable for people with larger heads or those with a lot of hair. The small size of the Durag is a significant problem as it restricts the potential customer base and limits its usability. This issue suggests that better sizing options need to be provided to cater to a wider range of customers.
3. Fabric quality: While some customers appreciate the quality of the product, others have expressed disappointment in the fabric. They have mentioned that it does not feel like real silk or as silky as advertised. This discrepancy in the perceived quality of the fabric can lead to customer dissatisfaction and impact the overall perception of the product.
4. Lack of breathability: One customer mentioned that the Durag is not very stretchy and can make the head feel stuffy when tied tightly. This lack of breathability can be uncomfortable for customers, especially when wearing the Durag for extended periods. It may result in customers seeking alternative products that provide better breathability.
5. Unflattering stitching and design: A customer noted that the inside of the Durag has an unflattering stitch mark due to the silk material being on the outside. Additionally, there is an odd bit of material remaining near the crown of the cap, contributing to an overall unsatisfactory design. The stitching and design issues diminish the aesthetic appeal of the product and may discourage potential customers from purchasing it.
Plan to address and fix these issues in the manufacturing process:
1. Increase tie string length: Conduct thorough research on customer preferences and cultural practices to understand the desired way of tying the Durag. Based on this research, lengthen the tie strings accordingly to accommodate different tying styles and head sizes. Consider customer feedback during the prototyping phase to ensure that the tie string length adequately addresses the needs of customers with different preferences and head sizes.
2. Offer multiple size options: Introduce a range of sizes for the Durag to cater to customers with varying head sizes and hair volumes. This will ensure a proper fit and enhance customer satisfaction. Offer size guidelines and recommendations on the product page to assist customers in selecting the most appropriate size for their needs.
3. Improve fabric quality: Collaborate with fabric suppliers to source higher-quality silk that feels luxurious and silky, meeting customers' expectations. Conduct rigorous quality control checks to ensure consistent fabric quality in each Durag produced. Consider offering a satisfaction guarantee or return/exchange option for customers who are not satisfied with the fabric quality to build trust and confidence.
4. Enhance breathability: Explore fabric blends or treatments that improve the breathability of the Durag without compromising its functionality and style. Conduct testing to measure the breathability of the fabric and seek feedback from customers to ensure that the changes effectively address the issue.
5. Refine stitching and design: Redesign the Durag to eliminate the unflattering stitch mark and address the odd bit of material near the crown. Improve the overall aesthetic appeal, ensuring that the stitching and design reflect quality craftsmanship. Conduct focus group testing and seek feedback from customers during the development phase to ensure that the redesigned Durag meets customers' expectations and preferences.
By implementing these improvements, the company can address the issues mentioned in customer reviews and enhance the overall customer experience.
