





Wholesale Lira Clinical BB Cream - SPF 30 Tinted BB Cream with PSC & Vitamins - Full Coverage - 0.7 fl oz. (Blanc 30) 0.7 Fl Oz (Pack of 1) BB Blanc 30
Wholesale Lira Clinical BB Cream - SPF 30 Tinted BB Cream with PSC & Vitamins - Full Coverage - 0.7 fl oz. (Blanc 30) 0.7 Fl Oz (Pack of 1) BB Blanc 30
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1. Packaging and Product Expired: Customers have complained about receiving products with damaged packaging and no seal, along with products that were expired. This indicates a lack of quality control in the manufacturing process.
2. Expensive: Some customers feel that the product is pricey, especially for a concealer, and may not justify the cost based on their experience with the product.
3. Thick Feel: Customers have mentioned that the product has a thick feel on the skin, which may be uncomfortable or take some time to get used to.
4. Difficulty Dispensing Product: Some customers have had difficulties dispensing the product, as the pump may not be effective due to the thick consistency of the product.
5. Limited Coverage: While some customers appreciate the light to medium coverage, others have mentioned that it may not provide enough coverage for their preferences, indicating a discrepancy with the manufacturer's claims of being "full coverage."
Plan for Improvement:
1. Quality Control: Implement a strict quality control process to ensure that all products are properly sealed, have intact packaging, and are not expired before being shipped to customers.
2. Price Justification: Review the pricing strategy of the product to ensure that it aligns with the value proposition and quality of the product. Consider offering promotions or discounts to make the product more accessible to customers.
3. Texture Improvement: Work on reformulating the product to have a lighter feel on the skin while maintaining hydration and coverage. Conduct thorough testing to ensure that the texture is comfortable for all skin types.
4. Dispensing Mechanism: Modify the packaging design to improve the dispensing of the product, especially for thicker formulas. Consider alternative packaging solutions that make it easier for customers to use the product efficiently.
5. Coverage Options: Provide more clarity on the coverage level of the product to manage customer expectations effectively. Consider offering different formulations or shades for customers who prefer a higher coverage option.
By addressing these issues and implementing the proposed improvements, the manufacturing process can be optimized to provide customers with a better experience and enhance overall satisfaction with the product.