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MAC Retro Matte Lipstick - Rub Ruby Woo Lipstick Women 0.1 oz None 1 Count (Pack of 1)
MAC Retro Matte Lipstick - Rub Ruby Woo Lipstick Women 0.1 oz None 1 Count (Pack of 1)
MAC Retro Matte Lipstick - Rub Ruby Woo Lipstick Women 0.1 oz None 1 Count (Pack of 1)
MAC Retro Matte Lipstick - Rub Ruby Woo Lipstick Women 0.1 oz None 1 Count (Pack of 1)
MAC Retro Matte Lipstick - Rub Ruby Woo Lipstick Women 0.1 oz None 1 Count (Pack of 1)

Wholesale MAC Retro Matte Lipstick - Rub Ruby Woo Lipstick Women 0.1 oz None 1 Count (Pack of 1)

Wholesale MAC Retro Matte Lipstick - Rub Ruby Woo Lipstick Women 0.1 oz None 1 Count (Pack of 1)

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Insights
Issues with the product:
- Lipstick does not last on lips
- Dries out the lips
- Some customers find the color to be beautiful, but not long-lasting

Plan for improvement:
1. Reformulate the lipstick formula to improve longevity on the lips and prevent drying out.
- Work with cosmetic chemists to adjust the ingredients to create a more long-lasting and hydrating formula.
- Conduct thorough testing to ensure the new formula performs as desired.

2. Enhance the color payoff and longevity of the product.
- Increase the pigment concentration in the lipstick to improve color payoff.
- Add ingredients that enhance the longevity of the lipstick to ensure it stays on the lips for longer periods.

3. Improve packaging to prevent any potential damage during shipping.
- Use protective packaging materials to ensure the product arrives intact and undamaged.
- Consider adding additional protective layers to prevent any mishaps during shipping.

4. Address any potential issues with the product applicator or packaging design.
- Gather feedback from customers to identify any potential design flaws or issues with the applicator.
- Make necessary adjustments to improve user experience and ease of application.

By implementing these improvements, we can address the issues raised by customers and provide a higher-quality product that meets their expectations.
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Item details
AID
AIDV16EGC001
PARENT ASIN
B0D7BR9RGT
UPC
615908430844
773602040605
ASIN
B07NDP9WQQ
EAN
0615908430844
0773602040605
Model
773602040605
Color
None
Size
0.1 Ounce (Pack of 1)
Brand
MAC
Customer reviews
4.6
278 total customer ratings
5-star
82%
4-star
9%
3-star
5%
2-star
0%
1-star
4%
Top positive review
Courtney M
Yes!
Mary
Red Lips
Mary Morrison
Red Lipstick
Amazon Customer
Buy 2e for at home and one for your purse. This is one youv
C. Langston
Nice lipstick
Latasha P. Pennie
Love the matte color
Tammy R.
Amazing color.
Pretty Paula
Amazing Amazon Experience
Product Description

Soft cushiony texture

Smooths the look of lip lines

Medium-to-high colour payoff.