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Wholesale MRS. MEYER'S CLEAN DAY Hand Soap, Made with Essential Oils, Biodegradable Formula, Compassion Flower, 12.5 fl. oz - Pack Of 3 12.5 Fl Oz (Pack of 3) Compassion Flower
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- Customers love the uplifting scent of the soap, describing it as fresh, clean, and not overwhelming.
- Many customers appreciate that the soap does not dry out their skin and is made with essential oils and aloe vera, making it gentle and nourishing.
- Customers also like the lather of the soap and find it to be a good value for the money.
Issues Identified:
1. Lack of Variety: Customers seem to appreciate the scent of the soap, but there are no mentions of other features such as different scents or additional benefits that might attract a wider range of customers.
2. Packaging: While some customers mention that the packaging is good and the pump works well, there are no mentions of any unique or eco-friendly packaging that could enhance the product's appeal.
3. Sustainability: There are no mentions of ingredients being sustainable or environmentally friendly, which could be a concern for some customers.
4. Longevity: While some customers mention that the large bottle lasts a while, there are no details on the longevity of the soap or any special features ensuring longer use.
Plan for Improvement:
1. Increase Variety: Introduce new scents or additional benefits such as moisturizing properties or antibacterial properties to attract a wider customer base.
2. Sustainable Packaging: Consider using eco-friendly packaging materials and promote sustainability in the manufacturing process to appeal to environmentally conscious customers.
3. Highlight Sustainability: Clearly label the ingredients to showcase any sustainable or environmentally friendly aspects of the product, appealing to customers who prioritize sustainability.
4. Enhance Longevity: Conduct research on how to improve the soap formula for longer use and explore options for refillable packaging to reduce waste and increase customer loyalty.