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Wholesale Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7 oz 1.7 Fl Oz (Pack of 1)
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Issues with the Product:
1. Packaging: Customers are complaining about the difficulty in opening the Olay box, comparing it to Fort Knox. This indicates that the packaging may be too secure, causing frustration for consumers.
2. Size of Product: Some customers expressed desire for a larger jar size, indicating that the current size may not be sufficient for their needs.
3. Scent: While some customers enjoy the smell of the product, others find it too strong and sweet. This suggests a divide in preferences regarding the fragrance of the moisturizer.
4. Moisturizing Ability: A few customers mentioned that the moisturizer did not feel very moisturizing for their skin, especially for older skin types. This indicates a potential issue with the effectiveness of the product in providing hydration.
Plan for Improvement:
1. Packaging: To address the packaging issue, consider making it easier for customers to open the box by using more user-friendly packaging designs such as pull-tabs or perforation lines for easy access.
2. Size of Product: Offer the moisturizer in different jar sizes to cater to customers with varying needs and preferences. This can include a larger jar size for those who require more product for daily use.
3. Scent: Provide options for unscented versions of the moisturizer to cater to customers who are sensitive to fragrances. Alternatively, offer a variety of scents to accommodate different preferences.
4. Moisturizing Ability: Improve the formula of the moisturizer to enhance its moisturizing capabilities, especially for customers with drier or more mature skin types. This can involve incorporating more hydrating ingredients or adjusting the formula to better suit different skin needs.
Overall, addressing these issues through improvements in packaging, product size options, fragrance choices, and formula enhancements can help enhance customer satisfaction and address the concerns raised in the reviews.