PURA D’OR Organic Fractionated Coconut Oil (16oz / 473ml) USDA Certified 100% Pure & Natural MCT Oil Sustainably Sourced Hexane Free Moisturizing Carrier Oil For Face, Skin & Hair (Packaging may vary): Beauty
PURA D’OR Organic Fractionated Coconut Oil (16oz / 473ml) USDA Certified 100% Pure & Natural MCT Oil Sustainably Sourced Hexane Free Moisturizing Carrier Oil For Face, Skin & Hair (Packaging may vary): Beauty
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1. Packaging Issues:
- Customers have complained about the pump or cap not working properly, causing inconvenience in using the product.
- The wrong size pump lid was included with one of the bottles, which got stuck in the opening and could not be twisted close.
- The pump dispenser doesn't fit the bottle properly, making it difficult to use without a pump.
2. Lack of Communication with the Company:
- One customer mentioned the difficulty in contacting the company for a replacement.
3. Design and Functionality:
- Some customers have mentioned that the pump needs to be forced down into the bottle for a tight fit to prevent oil leakage, which was not initially intuitive.
- One customer expressed disappointment with the pump not screwing on properly.
4. Positive Features:
- Customers appreciate the oil's ability to moisturize and soften the skin, as well as its lack of scent and absorption into the skin.
- The versatility of the oil for various uses such as making hand soap, body scrub, and rollerball bottles is praised.
Plan for Improvement:
1. Packaging Improvement:
- The company should invest in higher quality pumps or caps that function properly.
- Conduct rigorous quality control to ensure the correct size pump lid is included with each product.
- Consider redesigning the pump or cap to ensure it fits perfectly and can be easily screwed on.
2. Improved Communication:
- The company should provide clear and easily accessible contact information for customers to report any issues or request replacements.
- Establish a dedicated customer service team to respond promptly to customer queries and concerns regarding the product.
3. Redesign and Functionality:
- Improve the design of the pump to make it more user-friendly and intuitive for customers.
- Test the functionality of the pump thoroughly before launching the product to ensure it screws on and dispenses properly.
4. Clear Instructions:
- Include clear instructions on how to properly use the pump and ensure it fits tightly on the bottle to prevent oil leakage.
- If necessary, create an instructional video or diagram to assist customers in using the product correctly.
Overall, addressing these packaging and functionality issues, improving communication, and providing clear instructions will enhance customer satisfaction and improve the overall user experience.
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