
Wholesale SEPHORA COLLECTION Cream Lip Stain Liquid Lipstick 09 Watermelon Slice
Wholesale SEPHORA COLLECTION Cream Lip Stain Liquid Lipstick 09 Watermelon Slice
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1. Lack of longevity: Several customers have complained that the lip stain does not last as long as they had hoped. Some have mentioned that it wears off quickly, especially after drinking or eating.
2. Price dissatisfaction: One customer expressed disappointment in discovering that the product was sold at a lower price in-store after purchasing it online. This led to a feeling of being overcharged and dissatisfaction with the value of the product.
3. Misleading advertising: One customer felt that the product was falsely advertised as a lip stain when it behaved more like a regular lipstick. This created confusion and disappointment in the performance of the product.
4. Variability in shade: A customer mentioned that the actual shade of the product differed from the photo online, leading to inconsistency in what was expected versus what was received.
Plan for Improvement:
1. Improve longevity: To address the issue of lack of longevity, the manufacturing process can be adjusted to include longer-lasting ingredients that provide a more durable wear. This may involve testing different formulations and ingredients to create a more resilient product.
2. Price transparency: To avoid customer dissatisfaction with pricing, a clearer pricing strategy can be implemented. This could involve setting consistent pricing across all channels and offering price match guarantees to ensure customers are getting the best value for their purchase.
3. Clear labeling and advertising: To avoid misleading customers, the product labeling and advertising can be updated to accurately reflect the performance of the product. This may involve clarifying the differences between a lip stain and lipstick and setting realistic expectations for customers.
4. Consistent shade matching: To address issues with variability in shade, the manufacturing process can be refined to ensure that the actual product matches the online representation. This may involve improving quality control measures and ensuring accurate color matching during production.
By implementing these improvements in the manufacturing process, the issues identified in customer reviews can be effectively addressed, leading to higher customer satisfaction and product performance.