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Wholesale Sensodyne Clinical White Toothpaste Clinically Proven Whitening for Sensitive Teeth, Stain Protector, 3.4 oz x 3 Mint 3.4 Ounce (Pack of 3)
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- Potential split/opening of the tube, causing mess
- Deceptive packaging showing 4 tubes but only receiving 3
- Lack of mint flavoring in the toothpaste
- Higher price compared to other Sensodyne products
- Small size of the tube compared to other Sensodyne products
Plan for Improvement:
1. Tube Design and Quality Assurance:
- Conduct thorough quality control checks to ensure tubes are properly sealed and prevent splitting or opening during transit.
- Consider redesigning the tube to improve the seal and prevent potential leaks or mess.
2. Packaging Transparency:
- Update product packaging to accurately reflect the number of tubes included in the purchase.
- Clearly communicate the quantity of tubes included to avoid customer confusion and disappointment.
3. Flavor and Formulation:
- Consider adding a mint flavoring to enhance the overall taste and customer experience.
- Conduct taste testing to ensure the flavoring is pleasant and not overpowering.
4. Price Point and Size:
- Evaluate the pricing strategy to ensure competitive pricing compared to other Sensodyne products.
- Consider offering larger tube sizes to provide better value for customers.
5. Customer Communication:
- Clearly communicate the size of the tube to manage customer expectations and prevent any misunderstandings.
- Encourage customer feedback on product improvements and incorporate suggestions for future iterations.
Overall, by addressing these issues with the product design, packaging, formulation, pricing, and customer communication, the manufacturer can improve customer satisfaction and enhance the overall product experience for users.