






Wholesale THE NORTH FACE Borealis Commuter Laptop Backpack | Water Repellent Finish, 16" Laptop Sleeve, Large Main Compartment for Everyday Carry, TNF Black/TNF Black-NPF, One Size One Size Tnf Black/Tnf Black-npf
Wholesale THE NORTH FACE Borealis Commuter Laptop Backpack | Water Repellent Finish, 16" Laptop Sleeve, Large Main Compartment for Everyday Carry, TNF Black/TNF Black-NPF, One Size One Size Tnf Black/Tnf Black-npf
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1. Price: Some customers feel that the backpack is overpriced for its functionality compared to other brands with similar features.
2. Size and Storage Capacity: Customers feel that the backpack is too small for its price, with only one main pocket which limits the overall storage capacity.
3. Top-Heavy Front Lip: The top-heavy front pocket causes the backpack to tip over when items are placed inside, leading to potential spills and inconvenience.
4. Lack of Additional Compartments: Customers have mentioned a need for more storage compartments to better organize their belongings.
5. Brand vs. Functionality: Some customers feel that they are paying more for the brand name rather than the actual functionality and practicality of the backpack.
Plan for Improvement:
1. Price Adjustment: Consider adjusting the price of the backpack to align it better with customer expectations and the competition in the market.
2. Size and Storage Capacity: Increase the overall size of the backpack and add additional compartments to improve storage capacity and organization.
3. Top-Heavy Front Lip: Redesign the front pocket to distribute weight more evenly and prevent the backpack from tipping over when items are placed inside.
4. Additional Compartments: Add more storage compartments, such as an extra compartment under the bungee system, to provide customers with more options for organizing their belongings.
5. Functionality Over Brand: Focus on enhancing the functionality and practicality of the backpack to ensure that customers are getting good value for their money, rather than solely relying on brand appeal.