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Wholesale TRESemmé Silky & Smooth Anti-Frizz Shampoo For Frizzy Hair Formulated With Pro Style Technology 28 Fl Oz (Pack of 6)
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1. Some customers have complained about the product leaving their hair feeling dry and waxy after use.
2. There are mentions of the product not effectively moisturizing neglected or damaged hair.
3. Several customers have expressed dissatisfaction with the product's performance on oily hair, claiming it does not adequately address the issue.
4. Some customers have noted that the scent of the shampoo could be improved for a more pleasant experience.
Plan for Improvement:
1. Improve Moisturizing Properties:
- Incorporate more hydrating ingredients such as argan oil, coconut oil, or shea butter to provide better moisture to dry and damaged hair.
- Conduct research and development to formulate a new version of the shampoo that specifically targets moisture retention.
2. Enhance Cleansing Abilities:
- Adjust the formula to ensure that it effectively cleanses oily hair without leaving a waxy residue.
- Test the product on various hair types to determine the ideal balance between cleansing and moisturizing properties.
3. Revise Scent:
- Work with perfumers to develop a new fragrance for the shampoo that appeals to a wider range of consumers.
- Consider conducting focus groups or surveys to gather feedback on potential scent options before finalizing the new formulation.
4. Quality Control:
- Implement stricter quality control measures during the manufacturing process to ensure consistency in product performance.
- Conduct regular product testing and evaluations to identify any potential issues before the product reaches customers.
By implementing these improvements, the company can address the concerns raised by customers and enhance the overall quality and performance of the product.