







Wholesale Tatcha The Kissu Lip Mask, Overnight Lip Mask, Visibly Plumps and Softens for Lush Lips, 9.0 g, 0.32 oz
Wholesale Tatcha The Kissu Lip Mask, Overnight Lip Mask, Visibly Plumps and Softens for Lush Lips, 9.0 g, 0.32 oz
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- Customers have generally positive feedback about the Tatcha Kissu Lip Mask. They mention that it leaves their lips soft, moisturized, and hydrated, especially when used overnight.
- The texture of the product is smooth and not sticky, making it comfortable to wear throughout the night.
- Many customers appreciate the results they see in terms of improving the health and appearance of their lips, with some mentioning plumper lips and the disappearance of dry skin.
- Customers also like the packaging of the product, noting its cute design and convenient applicator tool.
- Some customers have sensitive lips and have not experienced any allergic reactions to the formula, which is a significant benefit for them.
- While most customers find the product effective, there are some concerns about the price, with a few mentioning that it is expensive for a lip mask.
- A couple of customers would prefer a different type of applicator, such as a metal one, instead of the plastic spatula provided with the product.
Part 2: Plan for Improvement
1. Improve the Cooling Effect:
- Consider incorporating cooling properties into the formula or exploring different packaging options to enhance the cooling effect for customers who prefer this feature.
2. Enhance Applicator Design:
- Evaluate the possibility of upgrading the applicator from plastic to a more durable and user-friendly material, such as metal, to cater to customers who find the current spatula challenging to use.
3. Address Packaging Accessibility:
- Develop a tray or holder for the applicator within the packaging to prevent customers, especially those with dexterity challenges, from dropping or misplacing the applicator. This improvement can enhance the overall user experience and convenience.
4. Pricing Strategy:
- Conduct a market analysis to determine a competitive pricing strategy that balances the quality of the product with its affordability. Consider offering discounts, promotions, or bundle deals to make the product more accessible to a wider range of customers.
5. Product Communication and Education:
- Provide clear instructions on how to use the product effectively to maximize its benefits. Ensure that customers understand the value of the lip mask and why it is priced the way it is, emphasizing its unique features and benefits.
By implementing these improvements, Tatcha can address the concerns raised by customers and enhance the overall satisfaction and loyalty towards the Kissu Lip Mask product.