Wholesale Trader Joe's Rolled Corn Tortilla Chips - Chili & Lime Flavored - Gluten Free - NET WT. 9Oz (255g) - Pack of 2 Bags
Wholesale Trader Joe's Rolled Corn Tortilla Chips - Chili & Lime Flavored - Gluten Free - NET WT. 9Oz (255g) - Pack of 2 Bags
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1. Bitter Aftertaste: Several customers have mentioned experiencing a bitter aftertaste when they reach the bottom of the bag. This issue can be off-putting and may lead to dissatisfaction with the product.
2. Strong Lime Taste, Lacks Spice: Some customers have noted that the chips have more of a strong lime taste rather than being spicy. This may not align with the expectations of those looking for a spicy snack.
3. Price Discrepancy: A few customers have expressed concern over the price of the product, stating that it is more expensive compared to similar snacks available in-store. This may deter customers from purchasing the product regularly.
Part 2: Plan for Improvement
1. Addressing Bitter Aftertaste:
- Conduct quality control checks to ensure that all chips are consistently flavored throughout the bag.
- Adjust the seasoning distribution to prevent the accumulation of bitter flavors at the bottom of the bag.
- Implement improved storage methods to maintain freshness and flavor consistency.
2. Balancing Lime Taste and Spice:
- Refine the seasoning formula to achieve a better balance between lime flavor and spiciness.
- Gather customer feedback through surveys or focus groups to understand preferences and make necessary recipe adjustments.
- Clearly communicate the flavor profile of the product on packaging to manage customer expectations.
3. Pricing Strategy:
- Review the cost structure of the product to identify opportunities for optimization.
- Explore alternative packaging options or sourcing methods to potentially reduce manufacturing costs.
- Consider offering promotional pricing or bundle deals to make the product more competitive with other snacks in the market.
By addressing these issues and implementing the suggested improvements, the manufacturer can enhance the overall customer experience and satisfaction with the product. Taking proactive steps to rectify these issues will not only retain existing customers but also attract new ones who are seeking a high-quality and flavorful snack option.