




Wholesale Trader Joe's Chili onion Crunch,1 Pack ( 6 ounce)
Wholesale Trader Joe's Chili onion Crunch,1 Pack ( 6 ounce)
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1. Packaging: Customers have reported issues with the packaging of the product, specifically related to insufficient bubble wrap to protect the glass jar. This has resulted in cracked jars and leakage of the oil during shipping.
2. Spiciness Level: Some customers have mentioned that the product is not as spicy as they were expecting or hoping for. They desire a higher level of spiciness similar to what they experience in Pho restaurants.
3. Price: One customer has noted that they find the product to be overpriced compared to similar products available at Trader Joe's.
Plan for Improvement:
1. Packaging Improvement:
- Increase the use of protective packaging materials such as bubble wrap to prevent damage to the glass jar during shipping.
- Conduct quality checks on packaging materials and methods to ensure jars arrive intact to customers.
- Consider alternative packaging options that are more secure and leak-proof.
2. Spiciness Level Enhancement:
- Conduct market research or customer surveys to determine the preferred level of spiciness among target customers.
- Adjust the recipe or ingredients to increase the spiciness level of the product to meet customer expectations.
- Offer multiple variations of the product with different levels of spiciness to cater to a larger customer base.
3. Pricing Strategy:
- Review the pricing of the product and compare it to competitors in the market to ensure competitiveness.
- Consider offering discounts or promotions to attract price-sensitive customers.
- Communicate the value proposition of the product to justify the price point and differentiate it from lower-priced alternatives.
Overall, implementing these improvements in packaging, spiciness level, and pricing can help address the issues raised by customers and enhance the overall customer satisfaction with the product.