Wholesale Tru Fragrance & Beauty 1956 Collection Men's Cologne Spray - Black, 3.4 oz 100 ml
Wholesale Tru Fragrance & Beauty 1956 Collection Men's Cologne Spray - Black, 3.4 oz 100 ml
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- Longevity of scent: Some customers mentioned that the scent of the cologne does not last as long as they would like, especially in a working environment.
- Price: Some customers compared the price of the cologne to other high-end designer brands and felt that it was not as expensive, leading them to question the quality of the product.
- Packaging: There were no specific complaints about the packaging, but it is important to note that some customers may have preferences for more visually appealing packaging.
Plan for improvement:
- Increase longevity of scent: To address the issue of the scent not lasting as long as customers would like, the manufacturing process can be improved by using higher quality ingredients and optimizing the formulation to ensure a longer-lasting scent.
- Value perception: To address the concern about the price of the cologne, the manufacturing process can focus on highlighting the quality ingredients used in the cologne and marketing it as a high-quality product at a competitive price point.
- Packaging redesign: While there were no specific complaints about the packaging, a redesign of the packaging to make it more visually appealing and luxurious can help enhance the overall customer experience and perception of the product. This can include using more premium materials and innovative design elements that reflect the quality of the cologne.
Overall, by addressing these issues and implementing the suggested improvements in the manufacturing process, the product can enhance customer satisfaction and loyalty.
