








Wholesale Yankee Candle Sage & Citrus Scented, Classic 22oz Large Jar Single Wick Candle, Over 110 Hours of Burn Time, Ideal for Home Decor and Gifts Sage & Citrus Classic Large Jar
Wholesale Yankee Candle Sage & Citrus Scented, Classic 22oz Large Jar Single Wick Candle, Over 110 Hours of Burn Time, Ideal for Home Decor and Gifts Sage & Citrus Classic Large Jar
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1. Scent Strength:
- Some customers found the scent to be faint or not strong enough, suggesting that the aroma could be more potent to fill the room effectively.
2. Burn Time:
- While some customers mentioned that the candle had a long burn time, others reported that it did not burn all the wax, leading to wastage of product and inconsistency in performance.
3. Wax Type:
- The use of paraffin wax in the candle was noted to produce soot, which may result in more smoke compared to candles made with soy or beeswax, impacting the overall user experience.
4. Price Point:
- While customers appreciated the affordability of the candle, some mentioned that Yankee candles in general are expensive, which may deter potential buyers looking for a cost-effective option.
5. Scent Variety:
- Some customers desired a wider range of scents available in the product lineup to cater to different preferences and needs.
6. Wick Quality:
- There were mixed reviews on the quality of the wick, with some mentioning that it lasted until the jar was empty, while others did not find it as durable or long-lasting.
Plan to address and fix these issues:
1. Enhance Scent Strength:
- Increase the concentration of essential oils or fragrance in the candles to ensure a more robust and long-lasting scent that can effectively fill the room without being overpowering.
2. Improve Burn Time:
- Conduct thorough testing and quality checks to ensure that each candle burns evenly and completely, addressing any issues with incomplete wax melting.
3. Consider Alternative Wax Options:
- Explore the possibility of using soy or beeswax blends to reduce soot production and improve the overall burning experience for customers seeking cleaner alternatives.
4. Pricing Strategy:
- Evaluate the pricing structure to find a balance between affordability and quality, possibly offering promotions or discounts to make the candles more accessible to a wider range of customers.
5. Expand Scent Selection:
- Introduce new and diverse scents to the product line to cater to different preferences and seasonal trends, providing a more comprehensive range of options for customers to choose from.
6. Wick Quality Assurance:
- Invest in high-quality wicks that are designed to last throughout the life of the candle, providing consistent performance and a reliable burning experience for users.
By implementing these improvements, the product can address the issues raised by customers and enhance overall satisfaction with the candle offering.