







Wholesale e.l.f. Perfect Finish HD Powder, Blurs Fine Lines & Imperfections, All Day Wear, Perfect for On The Go, 0.28 Oz Sheer 0.28 Ounce (Pack of 1)
Wholesale e.l.f. Perfect Finish HD Powder, Blurs Fine Lines & Imperfections, All Day Wear, Perfect for On The Go, 0.28 Oz Sheer 0.28 Ounce (Pack of 1)
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1. Packaging: Customers have complained about the bulky packaging of the e.l.f. Perfect Finish HD Powder, making it inconvenient for carrying in a purse for touch-ups. Additionally, some customers mentioned that the compact has a space for a powder puff but does not include one, which feels like an oversight.
2. Longevity: Some customers have mentioned that the powder does not last more than 3 hours on oily skin, indicating that it may require frequent reapplication for those with very oily skin.
3. Drying Effect: A customer mentioned that the powder has a tendency to dry out the skin around the eyes, leaving a white film, which is not experienced with other white powders tested.
Plan for Improvement:
1. Packaging Redesign: Consider redesigning the packaging to make it more slim and portable for easy carrying in a purse. Additionally, provide a powder puff with the compact to enhance user experience.
2. Formulation Improvement: Work on improving the longevity of the powder by formulating it to last longer on oily skin. This can be achieved by incorporating ingredients that control oil production and increase the staying power of the product.
3. Address Drying Effect: Review the formulation to address the issue of the powder drying out the skin around the eyes. This could involve adjusting the ingredients to make it more suitable for sensitive areas and ensuring it does not leave a white film.
By implementing these improvements, the e.l.f. Perfect Finish HD Powder can address the issues raised by customers and enhance the overall user experience, making it a more desirable product in the market.