





Wholesale e.l.f. Squeeze Me Lip Balm, Moisturizing Lip Balm For A Sheer Tint Of Color, Infused With Hyaluronic Acid, Vegan & Cruelty-free, Strawberry Strawberry Pack of 1
Wholesale e.l.f. Squeeze Me Lip Balm, Moisturizing Lip Balm For A Sheer Tint Of Color, Infused With Hyaluronic Acid, Vegan & Cruelty-free, Strawberry Strawberry Pack of 1
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1. Inconsistency in size: Some customers have complained about the size of the product, mentioning that it is smaller than expected or smaller than other similar products on the market.
2. Short-lasting formula: Several customers have noted that the product's consistency is thick and does not last long once applied. They feel the need to reapply frequently, leading to a quick depletion of the product.
3. Sticky or heavy feel: A few customers have mentioned that the product feels thick and heavy on the lips, unlike other lip glosses or balms they have used in the past. This can be a turn-off for those who prefer lighter, non-greasy products.
4. Shipping issues: One customer reported receiving the product with ants inside the box, indicating a potential packaging or shipping issue that could deter customers from purchasing again.
5. Language barriers: A couple of reviews are in different languages, which may hinder non-native speakers from understanding the product's details or reviews.
Plan to address and fix the identified issues in the manufacturing process:
1. Size consistency: Ensure that the product's size is clearly indicated on the packaging and website to manage customer expectations. Consider offering different sizes or packaging options to cater to varying preferences.
2. Formulation improvement: Work on formulating a lighter, longer-lasting formula that provides hydration without feeling heavy or sticky on the lips. Conduct thorough testing to ensure the product meets customer expectations.
3. Quality control: Implement strict quality control measures to prevent issues like ants in the packaging. Conduct regular inspections and audits to ensure that the products are free from contamination before shipping.
4. Customer communication: Provide clear instructions and product information in multiple languages to cater to a diverse customer base and avoid any language barriers that may arise.
5. Customer satisfaction guarantee: Offer a hassle-free return policy for customers who are unsatisfied with the product for any reason. This will build trust and confidence in the brand, encouraging repeat purchases.